Nailing the Omnichannel Play

Savio D'Souza, Director- Digital Commerce at Adidas India

A good omnichannel strategy fosters customer loyalty. Savio D'Souza- Director, Digital Commerce at Adidas India- shares how brands can deliver consumer strategies across channels in the digital era.

In this session, here's what we covered:

๐Ÿ‘‰Today's consumer is more omnichannel than you are. If your brand is not present at a time and place of their choosing, you lose a huge chunk of the market share.

๐Ÿ‘‰ Data is the new oil for retail. Getting the right insights onto one single platform is super critical for understanding customer journeys.

๐Ÿ‘‰ Think from a physical-store perspective. Have an e-storefront that flows naturally in the absence of a physical person to guide customers.

๐Ÿ‘‰ Social commerce is on the rise. Brands should engage with customers as part of a conversation while also providing convenience.

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