Nailing the Omnichannel Play

In this session, here's what we covered:

👉Today's consumer is more omnichannel than you are. If your brand is not present at a time and place of their choosing, you lose a huge chunk of the market share.

👉 Data is the new oil for retail. Getting the right insights onto one single platform is super critical for understanding customer journeys.

👉 Think from a physical-store perspective. Have an e-storefront that flows naturally in the absence of a physical person to guide customers.

👉 Social commerce is on the rise. Brands should engage with customers as part of a conversation while also providing convenience.