Jasleen Kaur- Lead eCommerce Sales at The Kraft Heinz Company- takes us through her outlook on e-grocery, common pain points of brands, and strong digital strategies that work in this space.
📒 The eCommerce grocery playbook doesn’t exist—there is no one-size-fits-all approach here. Building your own should reflect your product portfolio and financial goals.
🤳 Omnichannel customer engagement is the key to success—if you want to go “all-in” with eGrocery, invest in technologies that help you create seamless omnichannel customer experiences.
🆕 Digital merchandising is your friend—enhance customer journeys through digital merchandising. If you get the 'digital shelf' right, get search right, round out the right basket, you'll translate the shopping experience to digital.
💁♀️ Nothing can replace personalization—consumers highly value personalized experiences. Driving personalized customer experiences can help retailers & brands differentiate themselves & keep in this booming space.
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