Imagine finding the perfect product to sell—but you have no one to sell to.
We know the best way to find a customer is through good marketing.
This article is for those looking for the best eCommerce marketing tips or DTC marketing-focused growth tips for early-stage startups.
Here, you'll learn why eCommerce marketing is so vital, how to grow with social media, the pitfalls to avoid, and what mistakes brands may make when marketing their products or services.
P.S: If you are an eCommerce brand looking to grow big & sell fast? It's time you get in touch with ⭐ us⭐!
8 Best Marketing Tips for Early-Stage D2C Brands
There are several things that eCommerce startups or DTC businesses can do to get their businesses off the ground.
Here are some eCommerce marketing tips specially curated for early-stage startups looking to make their mark in the e-commerce world:
1. Focus on a niche market
Trying to appeal to a broad audience can be overwhelming and ineffective. By focusing your efforts on a specific niche market, you can better target your advertising and promotional efforts and ultimately increase your chances of success. This step will help you accomplish targeted and hyper-personalized marketing on a specific consumer base.
2. Keep branding consistent
Make sure your branding is solid and consistent across all channels because first impressions are crucial. Your branding should reflect the image you want to project to potential customers. Moreover, maintain relevant, high-quality, engaging content that accurately describes your product or service across all platforms.
3. Make use of social media
Social media is an effective tool for advertising, reaching new customers, and building awareness for your e-commerce business.
It can give you a tremendous boost in connecting with billions of potential customers daily without any limits.
Therefore, utilize Twitter, Facebook, TikTok, and Instagram to communicate with your target market. Here you can also sell the product and services directly to the customers. This way, you can hit a bullseye in your marketing strategy.
4. Build your email list
A sure-shot way to connect with your perspectives, email marketing is one of the excellent marketing strategies you can apply to boost traffic to your eCommerce store. With almost everyone using emails nowadays, you can send targeted emails to your prospects and convert them into customers.
Adding visual elements and personalization further increases the prospects of higher engagement and conversion rate.
5. Invest in Search Engine Optimization (SEO)
For people to find your e-commerce website, optimize your content for search engines. SEO will help ensure that your site appears at the top of the Google search. SEO is a long-term and continuous process and is an organic and sustainable way to grow your early-stage startup.
6. Focus on the entire customer experience
Your marketing strategy should not just be limited to sales but also after-sales customer experience. It helps you make the entire customer feel special, allowing you to build a long-term relationship with your customer and offer something unique from the competitors.
For instance, you can offer exclusive discounts for future purchases and other unique gifts, which differentiates your brand from the others.
7. Flaunt customer reviews
To build your brand's credibility, showing off the best customer reviews, recommendations, and ratings is pertinent. It helps other customers build confidence in using your brand for their next purchase.
Al Consumer Review Survey by BrightLocal revealed that 78% of customers trust online reviews as much as personal recommendations.
Therefore, strategically use your customer reviews and flaunt them on your "About Us" and other product pages. You can also give small incentives like discounts or credit points to encourage consumers to give positive reviews.
8. Focus on User-Generated Content (UGC)
As the name suggests, UGC directly comes from the customers. The content can range from reviews, texts, and videos to social media posts. UGC's effectiveness reflects its uniqueness, which signals that your product or service is authentic and genuine.
In a survey of 1,590 consumers, 79% of people accepted that UGC significantly impacts their buying decisions.
Following these tips will help you make the most of e-commerce marketing as a startup. Utilizing social media creates great content and makes it easy for customers to buy from you.
ECommerce marketing can be daunting for early-stage startups, but it's doable with some planning and creativity. Remember to focus on your USP, build strong relationships with your customers, and track your results to continue improving your campaigns.
About the Author:
Aquibur Rahman is the CEO of Mailmodo, an email marketing solution that enables users to send app-like interactive emails. He has marketing experience in inbound and outbound strategies, SEO, growth, CRO, and marketing automation.
Rahman has helped many B2C and B2B brands, including early-stage tech startups, fast-track growth using agile and data-driven marketing processes. When Google released AMP emails, Aquib saw great potential for reinventing email marketing, and that led him to start Mailmodo to help businesses get better ROI from email marketing.