Launched in 2018, Beanly Coffee started as a B2B-centric entity before pivoting towards a direct-to-consumer model in March 2023. With a manufacturing unit that serves industry stalwarts such as Blue Tokai, Third Wave, PVR, and Muscle Blaze, Beanly Coffee isn’t your average coffee brand. Their game-changing strategy involved offering a 249-bundled package of instant coffee with a frother—arguably a first in the industry. Despite these strong fundamentals, the move to an online sales model was fraught with challenges that necessitated a specialized intervention.

Missed Cross-Sell and Up-Sell Opportunities

Despite a robust product portfolio, Beanly's online platform was not configured to tap into upsell or cross-sell opportunities. This resulted in under-optimized sales transactions, diluting the overall Customer Lifetime Value (CLV).

Cart Abandonment: The Silent Revenue Killer

With an abandoned cart rate of 76%, Beanly was grappling with untapped revenue streams. High abandonment rates often indicate friction in the checkout process or issues related to user experience that require immediate rectification.

High Drop-offs from Browsers

Elevated drop-off rates throughout the sales funnel are symptomatic of deeper issues, ranging from unconvincing value propositions to complex navigation paths. This needed an analytical approach to diagnose and rectify.

Deep-Dive Analysis

Mason’s incisive website audit was the first step towards a tailored solution. Utilizing advanced analytical tools and leveraging industry benchmarks, the audit uncovered gaps and potential avenues for conversion optimization.

Revenue Optimization: A Tactical Growth Approach

By aligning Beanly’s unique selling propositions (USPs) with in-store personalised conversion journeys, mason was able to achieve a daily revenue uplift of 10%. These changes were not just cosmetic; they were based on data-driven consumer behavior analysis.

Direct Contribution to Monthly Sales

Over the last 30 days, mason's initiatives contributed to added sales worth $3600, and this is only growing every month.

Understanding the nuances of the Indian market, mason implemented a dual strategy using our AI personalisation engine and recommendation engine with a brand-first approach.

Beanly Coffee’s digital transformation, guided by mason, stands as a testament to what can be achieved through a data-driven, analytically-informed approach. By mitigating persistent challenges such as high cart abandonment rates, mason has not only added tactical value but has strategically aligned Beanly's online operations for scalable, long-term growth.

For brands experiencing similar digital performance issues, the takeaway is clear: An investment in a strategic partnership with AI-first solutions like mason can offer unparalleled returns, both in terms of revenue and operational efficiency.