What does it take to tell a unique brand story in the digital commerce space? Sujoy Dutta, SVP of Marketing at The Souled Store, shares his insights on Brand Storytelling in the Digital World.
👉 Defining your core identity is always a prerequisite. If you do not know what is the core element that your brand stands for, everything else is a lie.
👉 You only have 3 seconds to grab user attention. Make sure you not only capture attention, but get your users to take actions for years to come.
👉 Simplicity is the key to successful storytelling. Make sure your brand story is consistent across all touchpoints- from offline to digital.
👉 More than the category, focus on the benefit you offer. Ask your customers why the product is important to them and peel back on the why's to arrive at the value they derive from your product.
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