D2C and the future of Customer Experience
Ganesh Balakrishnan, Co-Founder at Flatheads

We had a candid conversation with Ganesh Balakrishnan.

👋 Ganesh is the Co-Founder of Flatheads Shoes, an aspirational DTC brand that is “ridiculously comfortable”, makes India’s first-ever bamboo sneakers, and came out of the lockdown stronger.

In this session, we covered:

✅ How to be real in your communications, and not salesy.
✅How to build a targeted messaging strategy if you want to win
✅How to be faster in terms of visual refreshes on/off your website
✅And of course, how to have fun building your brand!

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