Driving Growth in a Marketplace
Suhail Khan- AVP at Urban Company
On this episode at Unlock-Commerce, we meet Mr. Suhail Khan- AVP Growth at Urban Company. He shares his experiences of leading growth in a gig marketplace & his outlook on the gig economy.
In this session, we covered:
🤝Everyone in a start-up contributes to growth in one way or the other. Growth is not a separate entity.
👀Don't focus ONLY on awareness. Is awareness bringing conversions? Move across the funnel to check if the potential customers who know you would actually consider purchasing from you.
👂Keep your ear to the ground. The rich insights you gain from your customers are your golden egg.
📈There are numerous opportunities for "scaling-up" a marketplace business—make sure the process is robust, continuous & iterative.
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