Nailing the Omnichannel Play

Savio D'Souza, Director- Digital Commerce at Adidas India

A good omnichannel strategy fosters customer loyalty. Savio D'Souza- Director, Digital Commerce at Adidas India- shares how brands can deliver consumer strategies across channels in the digital era.

In this session, here's what we covered:

👉Today's consumer is more omnichannel than you are. If your brand is not present at a time and place of their choosing, you lose a huge chunk of the market share.

👉 Data is the new oil for retail. Getting the right insights onto one single platform is super critical for understanding customer journeys.

👉 Think from a physical-store perspective. Have an e-storefront that flows naturally in the absence of a physical person to guide customers.

👉 Social commerce is on the rise. Brands should engage with customers as part of a conversation while also providing convenience.

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