The Ultimate GTM
Rashel Hariri, Startup Marketing Consultant

Meet Rashel Hariri- a startup marketing consultant extraordinaire focused on helping SMBs with all things go-to-market.

Rashel has spent 12 years helping global organizations build their digital 👣 strategies, and she's great at taking those insights from billion $$$ corporations and applying them to startups!

In this session, here's what we covered:

🙋‍♂️Always think audience-first. The only thing that matters is product-market fit. Make stuff that people actually want. Don’t try to solve a problem that no one has.

🧾Build a strong narrative. You want a story that excites your customers. Tell them who you are, where you come from, and what value you bring to the table.

👀Engage with your community. More than anything else, it’s your community that helps shape your product. Create values before even selling it.

💡Start small, think big. Think of your product launches as experiments. There’s nothing wrong with test-marketing your ideas. So, be ready to pivot.

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