Whether you have a well-known brand or are trying to break into the market, social media is the first place your consumers will be checking you out.
So, you've got to get your social game right!
Trends you shouldn't miss out on
The age of the informed and empowered consumer
Ingredient transparency and ingredient knowledge are now an unspoken mandate for the beauty and cosmetics industry.
Knowledge is power
Everyone wants to learn how to wear the newest makeup trends, how to use the latest products and how to sound like a makeup pro.
Camera-ready beats party-ready
Now when people get ready for a night, they’re getting ready for some picture-perfect Instagrammin’
Influencers are here to stay
The nature of influencing might change (towards the ethical) but celebrity influencers and micro-influencers with affiliate links are leading sales channels today
Routines are very routine
Almost every woman has a nighttime beauty routine - ambitious ones can go upto half an hour long...and men are catching up too.
More is more
No one runs behind just the basics anymore. Mascara, lipstick, foundation are old news - glow sticks, mists, oils & more are taking makeup time up a notch.
And without further ado, here are…**drumroll please**
So are you all set to make a splash with your brand with these beauty blog ideas? Also, skincare social media posts may feel like they’re hard to come by, but you’ll find that the more content you create the easier it gets! The same applies to beauty blog post ideas for your webstore. We hope we’ve given you some great inspiration to get your content rolling with these fun content ideas.
And if you haven’t already, you need to get on Mason: the content platform that gives you inspiration for your imagery, helps you create your posts and publishes to all platforms at a click! In fact, all you need to do is create a visual for one platform and it automatically adapts it for all your chosen social channels, then allows you to post directly to them. It even helps you stick to your own brand guidelines. Social media creation and management made easy peasy.