The holiday season is quickly approaching and it's time to start thinking about how your business will make the most of it.

Black Friday Cyber Monday (BFCM) is the perfect time to offer discounts, and with ModeMagic, you can easily create and manage your sale in one easy-to-use app. In this blog post, we'll talk about the benefits of running a discount sale during BFCM and show you how ModeMagic can get you started in 7 simple steps.

So, if you're a merchant looking to make a splash this BFCM, keep reading to learn how ModeMagic can help you run a successful discount sale.

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Benefits of Running a BFCM Discount Sale

Discount sales are not only great for your customers, they're also fantastic for your bottom line.

More specifically, discount sales:

Attract New Business

Discounts are a great way to generate interest in your products or services.

Build Customer Loyalty

Offering discounts to existing customers shows you appreciate their business and keeps them coming back to your store.

Clear Out Old Inventory

A discount sale is a perfect way to clear out old stock and make room for new items, especially during the holiday season.

Boost Sales

A discount typically means more sales and revenue, especially during busy shopping times like BFCM.

Create Urgency

Time-limited discounts create a sense of urgency, encouraging shoppers to make a purchase sooner rather than later.

So, How Do I Run a Discount Sale with ModeMagic?

We've prepared a short video and step-by-step guide to help you out. 🚀

Run a BFCM sales campaign with ModeMagic

Step-by-Step Guide on How To Run A BFCM Discount Sale

Step 0: Navigate to the ModeMagic Dashboard

Image of the ModeMagic Dashboard
ModeMagic Dashboard

👆 This is your dashboard. You can find it by logging into your Shopify store and clicking Apps in the left-hand navigation.

If you already have ModeMagic installed, select it from the pre-populated list of apps. If you don't have ModeMagic installed, you can download it from the Shopify App Store (Bonus: Try it for free on your first 50 orders! 🎉)

Step 1️: Navigate to Campaigns

Look to the left, and select Discount Sale from Campaigns.

The Campaign section of the ModeMagic app with the Discount Sale module circled
The Campaign section of ModeMagic—this is where you'll find discount sales

Step 2️: Access the Discount Sale playbook

From the Campaign menu, you'll be automatically directed to the Discount Sale playbook. This is where you'll set up the design, timing, and positioning of your discount sale campaign.

The Discount Sale editor with "Setup a discount sale" circled
The Discount Sale playbook editor 

Step 3️: Create a discount coupon

Next, click on the discount dropdown to create a discount coupon on your store products.

The Discount Sale editor with "Add or create discount" circled
Create a discount in a couple of clicks

Step 4️: Add an inventory tag

Insert inventory tag to define which category, collection, or group of products the discount sale coupon will apply.

The Discount Sale editor with tags circled
Add an inventory tag to your discount sale

Optional step: Add a collection tag

If you've previously categorized your inventory, insert the collection tag to define which category or group of products the discount sale coupon applies to.

The Discount Sale editor with a collection tag circled
And add a collection tag, if you like!

Step 5: Create a sale badge

Next, click on the badge button to add a discount coupon badge to your selected store products.

The Discount Sale editor with a red sale badge circled
Customize your discount sale badge to match your branding

Select from the many discount badges and customize them based on your overall store design. You can update your badge design or choose from the recommended designs to use on discounted store items.

The Discount Sale editor with template options showing
Select a badge from ModeMagic's templates or upload your own!

Step 6: Schedule your discount sale

Once you’re done customizing badges, click on the scheduler icon, and pick a start & end date for your discount sale campaign.

The Discount Sale editor with the calendar icon circled
Publish your discount sale right away, or schedule it for a later date

Step 7: Activate your campaign

Once you've set your dates, click the "Activate add to discount" to publish the discount sale to your Shopify store. Congrats—you're all set for BCFM!

The Discount Sale editor with "Activate add to discount" circled
Launch your campaign and watch the sales roll in 🚀

In Conclusion

Running a discount sale during BFCM can be a great way to attract new customers, keep existing ones coming back, and increase your sales revenue. By using a platform like ModeMagic, setting up and managing your sale can be a breeze.

Don't miss out on the opportunity to shine bright this holiday season and differentiate yourself from the competition. Offering time-limited discounts is a tried-and-true tactic to create a sense of urgency and encourage shoppers to take action.

So, whether you're an established merchant or just starting out, consider running a discount sale. With a little creativity and the right tools, you'll be able to spread some cheer to your customers while also boosting your bottom line.

Happy selling!

Reach out to us at or call us at +1 252 651 2134 if you have any questions or get struck trying to get your discount sale up and running.