Mason AI's new Flash Sales solution automates discounts, targets shoppers, clears inventory and boosts sales by 40%—helping brands win the holiday season.
SUNNYVALE, CA, UNITED STATES, October 18, 2024
Mason AI has launched a critical sales tool for brands today. The Automated Flash Sales engine is a new solution that empowers brands to set-up, schedule & monitor personalized, limited-time sale events automatically. Designed to boost holiday revenue by 40% and clear inventory 2x faster, this is well-timed for the high-stakes sale events such as Black Friday, Diwali, and Christmas
Flash sales are increasingly becoming a dominant choice for e-commerce giants like Amazon, Nike, Best Buy to drive quick conversions and efficiently manage inventory. Saldly for most brands, running a high-impact flash sale comes with high operating costs and complex setups that are often prone to errors & mistakes.
Automated Flash Sales from Mason AI eliminates these challenges by automating the process and enabling brands to launch behavior-driven flash sales in less than 15 minutes.
With Mason AI’s Automated Flash Sales, brands can boost sales by 40% while streamlining sales ops. Personalization drives 30% efficiency - we're bringing that power to you this season.”
-BARADA SAHU, CEO
Key Features of Mason AI’s Automated Flash Sales
Personalised Shopper Targeting
The new tool taps into customer behavior, preferences, and purchase history to deliver highly relevant Flash Sales tailored to the shopper’s needs and interests. This ensures that shoppers get the right offer at the right time, based on their browsing history and prior interactions.
Automated Stock Management
If a product goes out of stock during a flash sale, the tool automatically swaps out-of-stock items with similar products, so customers stay engaged with the brand and no sale is lost.
Custom Discounting Logic
Brands can set intelligent and flexible discounting rules—including real-time dynamic pricing and tiered offers. The engine ensures that every deal works for both the brand as well as the shopper.
Seamless Marketing Integration
It connects directly to marketing solutions like Klaviyo and WhatsApp, meaning brands can trigger alerts to shoppers instantly. This helps the brand get the the word out about their live sales through email, SMS, or push notifications—directly to where customers spend their time.
Tailored Sale Experience
The engine customizes not only product offerings but also the timing, discounting, and messaging of flash sales, creating a personalized shopping journey that resonates with each customer.
Integrated Measurement & Attribution Models
The engine also provides built-in tools to track sales performance and accurately attribute revenue to specific campaigns, enabling brands to measure the effectiveness of their flash sales strategies.
Why Automated Flash Sales Matter
Holiday shopping seasons are make-or-break for many brands, and flash sales have long been a favourite choice for top 1% brands. However the remaining 99% brands struggle to setup and run these sales, and monitoring the real-time impact gets even harder. With Mason AI’s Automated Flash Sales brands can now get the power of Flash Sales in a simple but intelligent solution. By automating the setup, targeting, and running of these sales, brands can run multiple campaigns with little overhead while maximizing their returns.
“Brands face immense pressure to deliver quick-turn promotions during the festive season,” said Kausambi Manjita, CPO of Mason. “Our Automated Flash Sales provide an automated, efficient solution—whether it's for clearing last-minute inventory or executing perfectly timed deals. Early results indicate a 40% sales lift and 2x faster inventory turnover during flash sales.”
Early Results
Brands using Mason AI’s Automated Flash Sales - such as Nasher Miles, Flower +more - have reported significant improvements in both sales and operational efficiency, with automation driving seamless, personalized sales experiences that encourage conversions. The solution has led to a substantial increase in revenue, particularly during peak shopping periods.
- SoftwareKeep ran a flash sale to introduce a new product. By leveraging Mason AI’s personalized shopper targeting, they were able to reach customers who had previously shown interest in similar products. The sale generated significant revenue and increased customer engagement.
- Sports and Fitness Exchange capitalized on Prime Day by running an AI-powered flash sale. By utilizing custom discounting logic, they created tiered discounts that encouraged customers to add more items to their cart.
- Nasher Miles ran a 48-hour flash sale on their popular Peso Collection, using Mason AI’s automated stock management and personalized product recommendations.
Results:
- A 40% lift in sales and higher customer satisfaction through automated processes.
- A notable lift in sales without increased marketing spend, thanks to automation and personalized targeting.
- Higher conversions, optimized stock management, and increased order sizes.
- Generated ₹2,45,912.06 within the first hour
Where You Can Get Automated Flash Sales
The new Automated Flash Sales solution is live now for all brands using Mason AI Shopping Engine. New users can onboard quickly and begin running Automated Flash Sales with just a few clicks, without the need for extensive setup or resources.
For brands looking to capitalize on holiday sales, Automated Flash Sales offers a streamlined, effective solution to achieve higher returns without the complexity often associated with flash sales.
Originally posted at https://www.wane.com/business/press-releases/ein-presswire/752815049/mason-launches-new-ai-sales-tool-to-increase-festive-sales-for-brands-retailers/
