Robert Cialdini coined the term social proof, which states that "Social Proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation."
The terms: psychological and social have a necessary implication for eCommerce store owners. These imply that when customers cannot perceive a product correctly, they assume that others are better judges of its credibility. Hence, you need to psychologically make your potential customers believe that you are a credible brand by using the power of social influence.
Given the psychological nature of Social Proof, it directly implies how trustworthy your brand is and hence, must be leveraged with honesty. This becomes tough because you have an online store; customers could have tested your product if it were a physical store. But as an eCommerce store owner, you need to put an extra effort to make sure that customers trust you. Apart from social proof, an eCommerce business plan will help you to stabilize the business, by growing it consistently.
For instance, Mike says that he would buy groceries from the nearest grocery store instead of ordering them online. He doesn't believe groceries sold online are fresh. If you are an online grocery store owner, you validate that several customers use your online service when you mention, "35000+ happy customers".
By showing that so many customers trust you, you can influence customers like Mike to purchase from your online grocery store.
Here's some Feedback for You!
Using social proof efficiently impacts buyers' purchase behavior a lot. It positively impacts your sales conversions and customer loyalty. Let's put it to good use with authenticity and honesty.
So, when are you starting to use social proof to increase your eCommerce sales?